How do I make more content without hiring a full team?

In the digital marketing world, content is king. Consistent, engaging content fuels your social media, website, and advertising – it’s what attracts and retains customers. But creating all that content can feel overwhelming, especially for a dealership that doesn’t have a large marketing department. You might be wondering, “How do I make more content without hiring a full team?” The good news is, it’s entirely possible to have a robust content output with a lean crew (or even a one-person team) by working smarter, not harder. In this article, we’ll share tactics for scaling your content production using existing resources, creative strategies, and technology – all while keeping costs down. And we’ll highlight how Motrvu can act as a force multiplier, helping you do more with less.

Turn Your Team into Content Creators

Chances are, you have more content creators around you than you think – they just aren’t formally in a marketing role. Your salespeople, service technicians, managers, even customers can all contribute to your content mix. Tapping into these human resources is one of the best ways to generate lots of content without expanding your payroll.

Empower Existing Staff: Take inspiration from dealerships that made social media everyone’s job. For example, Cavender Auto Group implemented a strategy of each salesperson making 50 calls, 20 texts or videos, and 10 social posts per day, with a goal of selling 1 car a day from those efforts . That may sound intense, but it worked – Cavender grew sales from 1,200 to over 1,750 units and did so with no extra headcount link. The key was training and encouraging their existing team to produce content (like quick personal videos introducing a car to a client, or posting inventory on Marketplace).

You don’t necessarily need to mandate “10 posts a day,” but you can set expectations that sales reps share content regularly – perhaps each sales team member does one Facebook Live walkaround per week, or a short TikTok of a day in the dealership. Not everyone will be naturally great on camera, but you might discover a few staff who shine (maybe that charismatic salesperson or that tech who loves talking about cars). Encourage it! When employees become brand ambassadors on social media, content creation is distributed across many shoulders, not just one marketing person.

Outsource to Your Customers (UGC): User-generated content is a goldmine that costs you $0 to create. Happy customers can provide photos, testimonials, even videos. Encourage customers to share their experience: maybe run a contest (“Post a pic with your new car from [Dealership] and tag us to win a free oil change”). Repost these customer photos and stories. Each piece of UGC you share is one less piece you have to create from scratch, and it often resonates more – because it’s authentic. Remember, 84% of people trust online reviews and peer content as much as personal recommendations link. A gallery of customer-submitted photos titled “Our Happy Customers” on your Facebook page not only fills your content calendar, it builds trust with prospects.

Designate Content Champions: If you can’t hire a full team, see if existing staff have hidden talents. Maybe one of your service advisors is a hobbyist photographer – they could take nice shots of vehicles for social media. Or a receptionist who’s savvy with TikTok might help film short clips during downtime. You can even incentivize participation: small bonuses or recognition for employees whose content performs well or who contribute regularly. By creating a culture where everyone’s excited to chip in on content, you effectively multiply your marketing team without new hires.

Repurpose, Repurpose, Repurpose

One of the smartest ways to have more content is to recycle and repurpose what you already have. This is a classic content marketing tactic: turn one piece of content into many. It saves time and ensures you get maximum mileage from each effort.

For example:

• Long-Form to Short-Form: Say you filmed a 5-minute video tour of the latest model on your lot for YouTube. That single video can be clipped into shorter 30-second bits for Instagram Reels or TikTok (each focusing on a different feature). It can also be transcribed and made into a blog post (“Top 5 Features of the 2025 Model X”) and a series of 5 image posts (each feature as a static image with caption). From one video, you got potentially 7+ pieces of content across different platforms.

• Blog to Social Posts: If you have any existing blog articles or even FAQ pages, break them down into bite-sized tips for social media. For instance, a blog “10 Tips for First-Time Car Buyers” can become 10 separate tip graphics for Instagram, one posted each week. Each tip took minimal effort to create because the substance was already written in the blog.

• Update & Reuse Past Content: Look at what you posted 6 or 12 months ago. Much of it could be relevant again with a refresh. Did you do a “Car Care in Winter” video last year? Repost it this year or cut a new intro onto it if needed. Social media moves so fast that content isn’t evergreen forever, but you can absolutely re-cycle great posts, especially after enough time has passed that it feels fresh to your audience. This reduces the pressure to constantly invent new ideas.

• Cross-Purpose One Idea to Many Formats: An example – you want to showcase a customer testimonial. Instead of just a text quote post, why not also film the customer (if willing) for a short video testimonial? Then you have both a video for YouTube/Facebook and a text quote you can put on an image for Instagram/Twitter. If you record a longer conversation with a customer or an expert (like a Q&A session about new EVs), you can turn that into an article, several short videos, and a podcast snippet.

The mantra is “create once, publish everywhere.” By planning content with repurposing in mind, a small team can output a volume of content that looks like it came from a full-fledged department. It’s not about cutting corners on quality – it’s about being efficient with your creative assets.

There are tools to help with this process too. Something as simple as using design templates (e.g., in Canva or Desygner) can turn one piece of content into multiple formats quickly. Repurposing content across channels can be just as effective as creating original pieces for each  – and your audience on each channel may not overlap 100%, so it feels new to them.

Embrace Automation and Tools (Work Smarter)

Another ally in producing more content with fewer people is automation technology. With today’s software (and AI), you can eliminate a lot of manual work in content creation and distribution.

Social Media Scheduling & Management: Use a social media management tool to schedule posts in advance. Instead of needing a person to hit “Post” each time, you can load up a week or month’s worth of content and let it auto-post. This means one person, in one afternoon, can program dozens of future posts. It also helps maintain consistency. Tools like Hootsuite, Buffer, or Sprout Social do this, and even Motrvu has social scheduling features integrated, so you can plan your content calendar visually and ensure you never miss your cadence .

Generative AI for Content Creation: This is a game-changer that’s emerging rapidly. AI tools can help write copy, generate images, even create videos from templates. For instance, you can use AI to draft vehicle description write-ups, or to brainstorm catchy captions for social media. According to industry insights, dealers can use generative AI to automate creation of vehicle descriptions, promotional materials, and even personalized emails . This doesn’t mean you’ll hand everything over to a robot – but it can handle first drafts and tedious parts of content creation, which you or your team can then refine. If you lack a dedicated copywriter, an AI writing assistant can fill that gap for basic content, freeing your time to focus on strategy and personal touches.

Similarly, AI image generation (like DALL·E or others) could potentially create quick graphics or backgrounds for your campaigns without a graphic designer. Some dealerships are already using AI to generate ad creatives and see solid results . The time and cost savings here effectively “add” to your team’s capacity.

Templates and Content Libraries: Maintain a library of templates for common content types – e.g., a delivery photo template, a quote testimonial template, a “Happy Holidays from our dealership” template. Then generating a new piece is often just plug-and-play: swap text, maybe swap an image, done. This reduces the creative burden dramatically while keeping a professional look. Many OEMs also provide marketing assets – use them! If the manufacturer provides free videos, images, or pre-written articles, those are content freebies for you. Adapting manufacturer content (with your dealership branding) can supplement your calendar without any hiring.

Outsourcing Micro-Tasks: You said without hiring a full team – but what about selectively outsourcing bits? You might not need a full-time videographer, but you could hire a freelancer for a day to batch film several high-quality videos that you then trickle out for months. Or use services like Fiverr/Upwork to get a few slick graphic designs or animations when needed, at low cost. This way you get specialist output without the permanent salary.

The idea is to identify tasks that technology or external partners can do faster/cheaper than you, and offload those. What remains on your plate is the strategic and personal aspects that truly require your dealership’s touch.

Create a Content Plan and Calendar

Working with a small team means you need to be extra organized. A content calendar is your best friend. By planning in advance, you can batch work and avoid last-minute scrambles (which often consume more resources).

Dedicate one day a month or quarter for content planning. Outline key campaigns or themes (e.g., “Summer Road Trip Tips” in June, “Model Year End Sale” content in August, “Winter Car Care” in November, etc.). When you plan ahead, you can ensure you have content ready and repurpose ideas lined up.

Batch your content creation activities: Maybe the first Monday of each month you do a video shoot day capturing a bunch of footage (new car arrivals, interviews, etc.). The following day, you edit and schedule those out. Another day could be writing day where you draft multiple blog posts or social captions at once. Batch processing is efficient – your brain stays in one mode and you crank out more, versus switching tasks daily.

A content calendar also helps you coordinate with sales/events so you’re not caught off guard. If you know you have a big tent sale in 3 weeks, you can prepare content leading up to it now, rather than panic the day before. That reduces stress on a small staff.

Additionally, involve your team in brainstorming. In your sales meeting, take 5 minutes to ask “Anyone have a good story from last week that we could turn into a post?” or “What questions are you hearing from customers that we can answer in a video?” This crowdsourcing of ideas means you aren’t the sole creative engine – and often frontline staff will surface great content ideas (like a customer who drove 200 miles to buy from you – that’s a story worth sharing!).

How Motrvu Amplifies a Lean Content Operation

Motrvu is not just about ads and analytics – it’s a force multiplier for marketing teams, especially small ones. If you’re trying to produce more content with limited people, Motrvu can help streamline and even automate parts of your content workflow.

For one, Motrvu centralizes your content calendar and posting. Instead of juggling multiple social apps and manual posting, you can plan, schedule, and publish to all channels from one dashboard. This alone saves time each day/week that you can reinvest in creating content. It ensures consistency without requiring constant human attention.

Motrvu also provides data-driven insights on what content works best, so you don’t waste effort. In a small team, every piece you create needs to count. The platform might show you, for example, that walkaround videos get 3× the engagement of static photos on your pages – telling you to focus on videos (and maybe you can stop spending time on less effective content forms). Or it could reveal that posts about service tips get surprisingly high reach – an insight that could spur you to make more of those (with maybe your service manager writing quick tips). By knowing what hits with your audience, your limited content creation time is spent where it yields maximum results.

Finally, Motrvu’s reporting can help justify not needing a large team. When you can report to dealership leadership that “with our current approach (and Motrvu’s help), we’ve increased content output by X% and engagement by Y% without additional headcount,” it validates your efficient strategy. It shows that a smart approach beats sheer manpower – which is Motrvu’s philosophy, enabling smarter marketing over just more manpower.

More Content, Less Manpower: You’ve Got This

Producing more content without hiring a whole team comes down to leveraging every resource available: your existing people, your existing content, and technology. By making content everyone’s responsibility (in an enjoyable way), repurposing everything you create, and using automation and AI, you can achieve a volume and quality of content that rivals the “big guys” with dedicated departments.

Remember, it’s not about churning out fluff; it’s about maintaining a steady stream of valuable, engaging content that keeps your dealership in customers’ feeds and minds. Quality matters, but you’d be surprised how much quality content you already have at your fingertips – in the knowledge of your staff and the stories of your customers. Extract those and broadcast them.

Also, be strategic. It’s better to do a few channels or content types well than stretch yourself too thin trying to do everything. Consistency and authenticity beat a scattershot approach. With a clear plan and smart use of tools like Motrvu, even a one-person or two-person marketing team can orchestrate a robust content machine.

In the end, the dealerships that win in the digital space aren’t necessarily the ones with the largest teams or budgets – they’re the ones who use creativity and technology to punch above their weight. That can be you. Use these tactics to elevate your content game, and you’ll find you can fill that social calendar and engage your audience week after week, all without needing an army of content creators. Motrvu will be right there with you, effectively adding a few “virtual team members” to help you plan, execute, and optimize along the way.