Results

Proven

Same budget. Dramatically different outcomes.

9.8XImpression Lift
89.8%CPM Reduction
399%Leads Increase

28 days, single rooftop, same budget.

Case Study

Single-Rooftop Dealer Metro Detroit

Before MOTRVU, this dealership ran a standard agency media buy — the kind that depletes budget without visibility, delivers month-end reports, and resets performance every time the campaign pauses. Cost per thousand impressions (CPM) sat at $118.87. Leads were coming in. But at what cost?

The dealership deployed MOTRVU. Same social media budget. No new agency fees. No platform surcharges. Within the first 28 days, the numbers told a different story.

28-Day Pilot Results

9.8X

impression lift vs. pre-MOTRVU baseline

217%

click increase vs. pre-MOTRVU baseline

399%

leads increase vs. baseline

560%

more clicks per $100 spend vs. baseline

The reach multiplied. The cost of reaching each buyer compressed. And critically — leads arrived in the dealership CRM in near-real-time, not at month end.

This was not an anomaly. This is what happens when a platform built exclusively for social media advertising — not search, not display, not email — goes to work with your existing budget.

CPM Reduction Over Time

Performance Compounds.

Every dollar teaches the system. Month 3 outperforms Month 1 every time.

Baseline
Pre-MOTRVU
Month 1
Post-Launch
Month 3
Compounded

CPM data from a 28-day Ford dealer pilot in Metro Detroit. Baseline represents pre-MOTRVU incumbent agency spend. Month 3 reflects compounded platform optimization over the full campaign period.

The Progression

From Baseline to Compounded Performance

Baseline
$118.87 CPM
Incumbent agency rate
Month-end reports
No real-time visibility
Standard reach
Static audience targeting
Month 1
~$45 CPM
62% cost reduction in first month
9.8X impressions
Same budget, multiplied reach
399% more leads
In CRM in near-real-time
Month 3
$12.13 CPM
89.8% below baseline
Compounding gains
Platform learns your best buyers
560% more clicks
Per $100 spend vs. baseline
The Guarantee
250%+Targeted Reach Acceleration or 100% of Investment Returned

We measure targeted reach against your incumbent agency baseline. If MOTRVU does not deliver 250%+ more targeted reach on the same budget, 100% of your media spend is refunded.

See How the Guarantee Works
More Data Coming

Additional Case Studies in Progress

MOTRVU is actively expanding its dealer network. Performance data from additional pilots will be published here as results are verified. The Detroit pilot represents one market, one franchise, one budget — and it is not an outlier.

Next Step

See what these numbers look like for your store

15 minutes. No commitment. We'll show you what 250%+ more reach looks like for your specific market.